Creating an explainer video can be an essential marketing strategy for businesses looking to engage and educate potential customers about their products or services. But how do you create a video that doesn’t just explain but also engages and converts? Here’s a step-by-step guide to help you craft an exceptional explainer video.

1. Understand Your Audience:

• Identify Your Target Audience: Determine who your video is aimed at and what their needs are.
• Address Their Problems: Focus on the main points your product or service solves.

 

2. Create a Solid Script:

• • • Outline Your Key Points: Define what matters most about your business.
    • Write with Clarity: Choose simple language that anyone can understand.
    • Involve Professionals: Consider hiring an experienced writer for an unbiased perspective.

   

The art of a great script is the heartbeat of any animated explainer video; it breathes life into the visuals, evokes emotions, and leaves a lasting impact on the audience’s soul.

John Lasseter, a renowned animator and co-founder of Pixar Animation Studios

 

3. Strategize the Content:

• • • Keep it Concise: Limit the duration to 30-60 seconds for optimum engagement. Shorter, better.
    • Focus on Benefits, Not Features: Explain how your offering improves lives.
    • Follow a Structure: Problem, solution, how it works, and call to action.

 

4. Choose the Right Voice and Tone:

• • • Select a Professional Voice-over: Ensure quality by hiring a professional.
    • Set the Right Tone with Music: Utilize music to enhance mood and pacing.

 

5. Design Appealing Visuals:

• Maintain Visual Simplicity: Ensure quality by hiring a professional.
• Incorporate Brand Elements: Include brand colors and logos for consistency.

 

6. Infuse Personality:

• • • Add Humor or Creativity: Make the video memorable by entertaining your viewers.
    • Stay True to Your Brand’s Voice: Ensure that the content aligns with your brand’s identity.

I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them laugh.

Maya Angelou

 

7. Plan for Integration and Launch:

• • • Select the Right Platform: Choose a video hosting service that fits your needs.
    • Integrate with Your Website: Place the video where it complements your site’s content.
    • Create a Marketing Strategy: Utilize social media, newsletters, and more to promote your video.

 

8. Measure and Analyze:

• • • Track Viewer Engagement: Use analytics to monitor how viewers interact with your video.
    • Adjust as Necessary: Learn from viewer behavior and make necessary adjustments.

 

9. Consider Future Content:

• • • Plan for Follow-up Content: Think about subsequent videos that can build on this introduction.
    • Encourage Continued Engagement: Invite viewers to explore more through additional content, links, or offers.

 

Conclusion

Creating a successful explainer video is more than a mere assembly of visuals and sounds. It requires a well-thought-out strategy that speaks directly to the needs and wants of your audience. By understanding your audience, crafting a compelling script, focusing on benefits, selecting the right voice and tone, designing clean visuals, infusing personality, planning the integration and launch, and continually measuring and analyzing, you can create an explainer video that not only informs but also engages and converts. It’s a potent tool that, when wielded with care and creativity, can significantly elevate your marketing efforts.